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HEY FOLKS EVERYTHING STARTS WITH THE KIDS I believe that we need to make sure that a good social culture is set up, so it's conducive to football development and also to educate families that kids involved in physical activity do better academically. Look at modern soccer as a whole. You can always hire and fire the best coaches in the world. You can't hire and fire parents. So if parents understand how important their role in development through play is, it all makes for a resounding successful future when trying to produce good athletes. "There's no shortcut for producing a strong footballing country or culture. It all starts with the kids. Unless we get it right with the foundation level